Born in 1995, BePositive was one of the innovators starting to shape the concept of sneakers.

You had to be very positive at that time to believe and invest in a totally disruptive concept: changing the h story of sneakers, no longer just
shoes dedicated to sport and the sporty but an accessory to wear every day, for every occasion.

At the time the first t-shirts were beginning to show up under jackets;
why not create footwear too that was capable of contaminating the style of dress that could also be worn in the office?
A classic derby upper was grafted onto a sport shoe base, stitching typical of an English brogue began to appear on the leather,
the leather welt was inserted, which eventually became the BePositive signature.
Over time BePositive’s creativity has supported the world of the most exclusive brands by collaborating in partnerships with Comme des Garçons, Stussy Deluxe, Uniform Experiment and many others, creating sought-after limited edition gaining prestige and allure,
and mantaining at the same time its unique identity.